Increasing traffic to a website is one of the basic goal for every website owner. It can be a company or a single person, a business portfolio or an online shopping store. In every single case the goal is same, get right audience and convert them to leads.
There are different ways you can increase the traffic of your website. Before moving to that part you should know your buyer persona and their needs. Your customer needs are the base of how you gonna market your services or products.
Following are some of ways you can use to increase traffic to your website.
Blogging on your customer needs:
Blogging is one of the most reliable method to increase your traffic. It works in long run but gives you more sophisticated results. The more you write about your target audience problems and their solutions, the more filtered traffic get to your website. But simply having a blog is not enough you need to implement the buyer’s journey from the moment they land on the website to the education and to giving them material trading for their contact info.
After that you might can call to follow up or send more material to their emails educating them more, resulting in creating a need for your services.
Social media management goals:
People usually use the social media e.g Facebook and Twitter in less than what it is capable of. Social media is a tool that co exist with blogging but with more power of audience. For example you already have the right audience on your page that likes you. All you need to do is keep educating them about your services or products until they end up feeling a need to buy from you. Having call to actions which leads them to call you or posting links of the useful information from your website blog to your social media platform will result in driving your audience to website from which some might will fill your contact form asking for more info or directly asking for the services.
So you need to set your goals right, know your buyer persona help them and you will get what you want.
There are many many ways to have paid traffic to your website. Below are few examples of what’s available in market these days:
Google: Google is one of the leading platform to advertise your main services or products. You usually pay to come on top of the reach results and get more clicks on your links.
Most being used services from Google are SEM(search engine management)
Display banners ( like the ones you see when you watch a YouTube video.)
Remarketing (marketing your display banners to those who already visited your website)
You can drive more traffic to your site by using Facebook audience network. You can post links and boost them in a specific audience resulting in more clicks and eventually traffic.
You can usually see Facebook ads in the right side column, in the middle of the posts with sponsored tag.
LinkedIn is one of more expensive but reliable audience. Think of targeting audience based on their roles and job. And you have direct access to your more specific audience.
With a large network of audience Instagram allows you to get clicks and drive traffic to your website.
But how do you decide which method you need?
It all depends on your services and products and their buyer persona.
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